For this Open Window project, I was tasked with conceptualizing and planning an advertising campaign for an existing brand. I chose Amnesty International.
The campaign is called "Stolen Dreams" and aims to create awareness through educating people on the stories of children whose futures are at risk.
As part of the campaign, the paper plane is a symbol of the fragility of dreams and the fragile/broken systems that are trusted to make the dreams fly. The campaign centers around the privilege of being able to dream about the future and the broken reality that so many people face.
Contents:
1. Amnesty International Research Presentation
2. Big Idea Pitch: Amnesty International Social Awareness Advertising Campain
1.
Research Presentation
Research Presentation
2.
Big Idea Pitch Presentation
Big Idea Pitch Presentation
